It’s a wide, wide jungle of books out there. So many in fact that there’s no way anyone could read them all in a single lifetime or a hundred for that matter. So how do you pick the books you want to read? A title handed to you from a friend? A suggested author? A good review that you happened upon on the internet? How about random chance in the bookstore?
Well however it happens the marketing that goes into getting you to pick up a book and actually purchase it, or check it out of the library and tell your friends about it takes a great deal of work, though moreso with some books than with others, but that’s simply a budget matter.
The cover of a book says a great deal about the book. Whether the marketers really understood what they were selling, whether it fits a certain demographic that is more than likely to pick it up, and most importantly catching your attention. In this great jungle of books which book covers catch your eye? I know what I like and what I look for. But sometimes a book I might like get’s passed over quickly as I move from cover to cover. Covers can lure you in so the book can make the sale.
But as technology has changed the way people can get their books–though there is still nothing quite like wandering the aisles at a large book store…wink, wink–the cover of a book just doesn’t do as much as it used to. It can still do so, but the world of online advertising is a big chaotic mess as book publishers attempt to figure out the most effective ways to advertise.
One of the ways publishers have tried to build buzz around books is to creat “Book Trailers.” Actual movie-like trailers that speak to some sense of what a reader will find in a book. Are they effective? Some. But the majority of the industry hasn’t seen great response from the trailers for such practices to become the norm. And whether you enjoy them or find them silly, you have to admit, it’s an exciting time to be a Book Nerd. The industry is evolving out of necessity and change can be a thrill ride.
Are Book Trailers Effective for you? Try some of these better videos. Though I realize that these are a set of the creepier ones.
Everything Ravaged, Everything Burned -by Wells Tower
The Strain – (Warning: Creepy. Roy Dotrice Rules!)
Await your Reply – by Dan Chaon (who will be at Wordstock) – Good Atmosphere in this one.